Project in development · Preliminary concept

Sharon Rural Enterprise

Sharon · Wide Bay · Queensland

One rural property.
Three complementary opportunities.

STAY · GROW · PARTICIPATE

Retaining its rural character.

Kamerbeek has explored how this rural property in Sharon, Queensland, could potentially be used more productively while retaining its rural character.

Rather than considering a single use in isolation, the preliminary concept investigates three complementary opportunities that could potentially operate from the same property.

Stay

Rural Camping & Nature-Based Tourism

A lower-impact visitor experience built around the property's rural setting, landscape and proximity to Bundaberg.

Potential outcome: tourism income while retaining the rural character.

Grow

Honest Meat — Individual Cattle Program

A direct relationship between the animal, the property and the eventual customer, creating greater transparency around how food is raised.

Potential outcome: agricultural income with a distinctive local food proposition.

Participate

Rural Participation / NDIS Partnership

Structured rural participation activities in partnership with an established, appropriately qualified support provider.

Potential outcome: social purpose combined with service income.

The bigger concept

Where the opportunities start to reinforce each other.

Stay

Rural tourism

Tourism income

Grow

Individual cattle program

Agricultural income

Participate

Rural day program

Social purpose + service income

The strength is not necessarily any individual use. It is the possibility of several complementary activities sharing the same land, infrastructure and identity.

From property to possibility

Start with the property, not a predetermined solution.

The process considers location, physical characteristics, existing use, the owners' objectives and potential opportunities. Alternative concepts can then be explored, compared and progressively tested before significant capital is committed.

Opportunity identification · Concept development · Preliminary feasibility · Development strategy